Last week I shared a blog post about what I consider to be a startling statistic about elders and giving: https://i5fundraising.com/blog/. This week I share another statistic that I believe should be on the minds of all fundraisers, particularly fundraisers seeking planned gifts. The Census Bureau projects that by:
there will be
61.1M Baby Boomers
It so happens that according to this article, Just How Many Baby Boomers Are There?
2029 is the year that the youngest Baby Boomers turn 65
The number of Boomers will begin to decline somewhat after 2029, with 58.2M Boomers reaching age 67 by 2031. But 2031 is important as well, because it is the year when Baby Boomers will be able to “receive full Social Security benefits.”
What’s a fundraiser to do with this information? If you are just launching or need to bolster your focus on planned giving:
- Look at the current age ranges of your most loyal donors ( 10+ years of giving, no matter what size the gift),
- Identify the Boomers, and
- Begin marketing planned gifts to them.
FYI planned gift marketing does not have to be complicated because the number one planned gift is still a gift made via a will. You could easily begin by adding these two lines to your annual appeal envelope:
___ I have included (YOUR NPO) in my will/estate plans
___ Please send me information about ways to include (YOUR NPO) in my will.
Wonder whether this really works? I know of a nonprofit that used this line on their envelope for several years. After specifically mentioning giving via a will during its annual solicitation, six couples/individuals identified themselves as planned gift donors.
Would you like to learn more? Please contact me at: https://i5fundraising.com/contact/