Fundraising Metrics: Measuring More Than Money proved a hot topic! Over 100 people liked the article and many took time to respond or comment.
Featured in that article is what is now an award-winning book, Kathleen Loehr’s “Gender Matters: A Guide to Growing Women’s Philanthropy“. Reading Kathleen’s book led me to the text of a speech by James Hodges:
In the piece, Mr. Hodges suggests going beyond measuring money and focusing on a relationship quotient. On what factors might such a quotient measure?
- The degree of “relationship equity” that the fundraiser has with a donor (How well the two connect.).
- The “institutional relationship quotient” (The degree to which the fundraiser is building the donor’s relationship with the institution).
Are you saying
There’s a metric that we can use to measure what matters most, the relationship!?
If you are a fundraiser or are leading a team could you use, as Mr. Hodges indicates, a simple Likert scale to measure these two items for each donor in a fundraiser’s portfolio?
Sound like a lot of work? New software systems are already available that can help you track such data. As well, AI is already and will surely continue to enable those in even smaller nonprofits to measure what matters. Check out my Charity Channel articles:
Are you using simple or sophisticated methods to measure relationship quotient? If so we would all welcome hearing from you because we can all learn from one another.
Sophie Penney, Ph.D. is the President of i5 Fundraising and in that role is a teacher, coach and consultant to nonprofits. She is also on the faculty at Penn State University, teaching online courses in fundraising and fundraising leadership.