i5 Fundraising
  • Home
  • About
  • Services
    • Teaching
    • Coaching
    • Consulting
  • Resources
  • Blog
  • Contact

Fundraising Success: Not a Blip on the Radar

Posted on  May 18, 2017
  · No Comments

 

You are barreling toward fiscal year end, sending appeals, maybe participating in a giving day. The goal? Maximize income so your nonprofit can change and save more lives.

After the dust settles what steps do you take to measure success? Do you consider not just the previous fiscal year, but fundraising success as part of a continuum, with each year building on the last?

Why consider success on a continuum? Any given year can present a blip on the radar, maybe a major campaign has ended or a significant estate gift was realized. Maybe you tried a new appeal approach or participate in a giving day for the first time.  

How do you measure fundraising success on a continuum? 

With a Development Audit, looking over multiple years of data. A Development Audit will reveal trends and patterns that might not be noticeable when looking year-over-year.

For example, one NPO with which I worked reviewed five years of data. One result? The sobering realization that the NPO was losing donors at a faster pace than it was adding them. While the donor population was somewhat older, we were also able to pinpoint other possible reasons for donors lapsing. With this knowledge the NPO was better equipped to contact those donors to try to re-engage them.

The findings also led the NPO to consider the need to attract new donors and keep them engaged. The NPO is currently seeking a sponsor who they hope will support a special event designed to engage young-professionals.

Would you like to learn more about Development Audits? Please contact me at: https://i5fundraising.com/contact/

 

 

Categories : Blog
← Next Post
Previous Post →

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I accept the Privacy Policy

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

  • Every Day We Get to Choose
  • 93 Days of Summer: What’s on Your Reading List?
  • 1 Reason Why a Donor Might Change Her Will
  • Flipping the Focus: Fundraising Impacts Donors
  • Be a breath of fresh air for donors
“I don’t wish to be successful but I definitely wish to be successful in helping someone, sometime for something good.”

Manasa Rao Saarloos
"The results of philanthropy are always beyond calculation."

Mary Ritter Beard
"There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living."

Nelson Mandela
"I have often spoken about the importance of intentionality in philanthropy: that it has to stir the soul. This is true whether you are feeding the homeless, mentoring a child or working on climate change."

Charles Bronfman
Click here to Signup for our Newsletter
i5 Fundraising
Copyright © 2021 All Rights Reserved
19 Colonnade Way Suite 117, #275 State College, PA 16803 - 814-206-6731
Site built by Bet Hannon Buisness Websites
Sign up for our Monthly Newsletter!
Every month we send out a newsletter filled with helpful tips and information. Use the form below to sign up!
  • This field is for validation purposes and should be left unchanged.
This site uses cookies: Find out more.