Thanks to the Blair Co. Chamber of Commerce for inviting me to speak to their nonprofit members about
So Many Generations: So Little Time!
The session touched on two topics:
- The five, yes FIVE, generations currently represented in the workplace.
- Five generations (six if you can count the most elderly of our citizens) of nonprofit donors.
What are 3 things you should keep in mind when identifying prospective donors:
- Looking for major and planned giving prospects? Boomers represent 43% of total giving. (Classy.org)
- Some generations might surprise you. For example, you might find it interesting to learn that both Millennials and Gen Z appreciate face-to-face interaction. (Thanks to Mary Kay Williams of MindShift Consulting in State College, PA for that tip).
- While giving varies based in part on income, 30% of Gen Z members report having made a gift to a nonprofit. (Classy.org)
Want to know more? Check out the great generational giving graphics from Classy.org! (FYI, I don’t earn one single dime or receive any other consideration for mentioning specific persons and resources).
Finally, if you are particularly worried about Gen Z read this post from Sean Howard. Sean recently completed his first two years on the job for the Rutgers University Foundation. I know there are more Gen Z, Millennials, and Boomers like Sean because I teach them in @Penn_State’s online certificate programs in fundraising (one graduate program and one undergraduate).
even though you have so many generations to work with
each has something to contribute to your nonprofit!
Sophie Penney is the President of i5 Fundraising. Sophie’s mission is to help you more efficiently and effectively raise more money to change and save more lives.