Each month the i5 Fundraising News You Can Use (monthly newsletter) features One Gem, month it’s marketing guru Seth Godin.
A NY Times article, Sometimes You Have to Quit to Get Ahead, mentions Mr. Godin’s book The Dip: A Little Book that Teaches You When to Quit (and When to Stick), it is a brief, but excellent, read. The Dip prompts thinking not only about fundraising, but other areas of your nonprofit’s work and even about your own personal life.
You might also find of interest Godin’s book Tribes: We Need You to Lead Us. Tribes provides insight into how a person or organization builds a following (FYI as I’ve implied in articles the key to building a tribe is understanding that the focus is not all about you).
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