Whaaaaat? Start with stewardship? But, but my boss wants me to get gifts, raise money, bring in the big bucks.
Yes, we are fundraisers and as Brian Saber from Asking Matters teaches fundraisers need to ask. Yet, more evidence is coming to light which indicates that starting or strengthening stewardship can make a big difference in the donor retention (which equals more dollars raised).
Check out this new report from Blackbaud Institute (you will need to go to the Blackbaud site to download the report):
npEXPERTS: Show the Love: Thoughtful Engagement to RetainSupporters
Where else can you turn? If you have not gotten to know Anne Manner-McClarty you should. Anne is one of the co—editors of the “Journal of Donor Relations and Stewardship and Stewardship.” You will find more about the Journal in this recent “Advancing Philanthropy” article which I penned:
Knowledge Explosion Informs Fundraising History and Practice
Still have questions? Please feel free to shoot an email to me at firstname.lastname@example.org. I look forward to hearing from you.